There’s a difference between being influenced, being heavily influenced, and copying.
We all get inspired by what we see others do in our field. And that’s fine! But there’s a time when it crosses over from being influenced by them to an imitation of them, and that’s not a line you want to cross.
This goes for social media content, website content, how you market your business, how you portray yourself, and even the types of services you offer.
What might work for one person might not work for another. By copying them, you’re only making it harder for yourself.
Clients are going to hire YOU, not an imitation of someone else. There’s only one of you out there, and you have unique talents, skills, and experience to bring to the table.
See a social media post you like? Great! Take the topic of the post, add your style and voice to it, and make it your own. What you don’t want to do is copy it. There are obviously lots of reasons why that’s wrong, but it’s inauthentic at best and plagiarism at worst.
Remember: be inspired, but don’t imitate. It’ll bite you in the ass in the long run.
If you want to learn more about authenticity on social media, check out my video training!